Correcting Your

Many times we get so involved in running our business that the little things that should get our attention are neglected. So, when the one free minute arrives and you check... OOPS I forgot that. Today I am talking about your online persona. We are all familiar with LindkedIn, Facebook and Twitter but more important is your Google presence. Go ahead, right now, Google your own name. What is the result? Is everything you want to be there on the search? Probably not. The world is revolving more and more around search results. Google, Bing, Yahoo all return slightly different results for any search (so don't neglect to check all of them). What really matters is that you are presented prominently and at your best. I recently worked with a client who ran a very large company, over 100 employees, was well respected in his industry, had received awards and accolades from his peers yet was a ghost when it came to finding him in a search online. His mindset was that he was only worried about the "real" world and "We do have a pretty nice website." Both his positions are valid. Running the business is the foundation of everything else and a credible website is mandatory for almost any business today. However, neither are they be all and end all. YZw2ZhuT
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