Don't Let Wrong Assumptions

One of the most critical leadership skills in the 21st century is the ability to recognize and challenge our prevailing assumptions about our customers, our markets and the world in general. And as the world continues to move ever faster, this skill will become increasingly important. When markets and entire industries can change overnight, failing to update our most basic (and cherished) assumptions about our business model practically guarantees that we'll get left behind. How do we update our assumptions in a timely manner? Try these techniques, pulled from my latest book. Expand your data-gathering horizons. When we read, see and hear the same sources of information day after day, it tends to reinforce what we already think and believe. Deliberately exposing ourselves to contradictory points of view helps to bring our unspoken assumptions to the surface. To broaden your sources of data: ZCluWhaT
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